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Samer el Barakeh was born in Lebanon, 1973. He completed his Bachelor in Engineering-CCE at Beirut Arab University-Lebanon in 1996 with honours. Samer was granted Masters Degree in Project Management (MPM) from the University of Sydney-Australia with honours. He also gained the Project Management Professional (PMP) Credential from The Project Management Institute (PMI). Samer is a member of the Order of Architects and Engineers in Lebanon since 1996, The Project Management Institute (PMI), Arabian Gulf Chapter (AGC-PMI) and Lebanon Chapter-PMI. During his 13 years of professional experience in Lebanon, Australia and Saudi Arabia, Samer held many positions among them: Telecommunication Site Engineer, Site Manager, Low Current Service Head, and he is currently Senior Systems Analyst at the General Project Construction Division. Samer is a Project Management Consultant and Training Provider for universal organizations like Business Management Consultants (USA) and PMCTQuest (Canada) Samer is a Registered Training Provider for Project Management Professional (PMP), and he provides training in Program Management, Portfolio Management,PMO...
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June 22, 2008

Vision Mission and Objectives What and Why!?

I would like to share my understanding about Vision Mission and Objectives by showing how they are linked together.
Vision: A High level description of the desired state. Brief, concise and realistic.
This comes from the Board of directors, Executives, Owners etc. (the top level)
For this vision to come true, many things need to be done, some are inter-related. So, we need to know what is the role of each sub-organization or division (the second level) to enable making this vision real, these are our missions.
Mission statements are developed by communications and discussions between the top level and the second level.
Once agreed upon, each Division will have its Mission which is aligned with and contributes to achieving the Organizational Vision.
Then what? These mission statements are broad high level statements… Here comes the need to breakdown each mission statement into a ‘specific set of objectives’:
• Objectives are precise, clear, and include all the work needed to achieve the mission statement.
• Each objective can be ‘owned’ by a middle manager within the division.
• Each objective has its quantitative measures of success (10% cost savings in operations; new software implemented; Establishing a local office for division X in country Y, Expand workforce to include Z qualified civil engineers etc.)
• The owner can determine how to achieve this objective (develop a plan and determine required resources)
• Division Manager approves the resources based on the plan.
• The owner of the objective is responsible for executing the plan and accountable for realizing the measures of success.
Division Managers can then ‘coach and monitor’ while middle managers ‘plan, execute and report’.
This method presents an example of a top-down approach of the Vision-Mission-Objectives chain; and we should be ready for changes in the working environment as follows:
• Tuning the mission statements and objectives as response to small changes
• Reviewing our vision periodically (annually maybe) and update all the above.
Looking forward to see other views and learn from other experiences.

1 comment:

  1. Ron HolohanAugust 10, 2008

    Hi Samer,

    As a project management blogger, would you be interested in being a guest blogger for The Project Management Podcast website ( My subscribers would undoubtedly be interested in your viewpoint on any PM topic you choose and we would provide a link back to your site in the article to help drive additional traffic to your site.

    If you are interested, simply submit an original article that has been proofed for grammatical and factual integrity in Microsoft Word format. Also, provide a short bio and photo (.jpg 200x200 pixel format preferred) to be included when your post is published. If selected, I will send you an email on its publication and its permanent link URL so you can link back to your article on your site.

    Thanks and I look forward to your submittal!




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